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Men's Bulova timepieces
Men's Bulova watch
Women's Bulova timepieces
Women's Bulova watch
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Bulova Watches
Bulova, is truly a genuine American legend.
Providing quality watches and time products designed to meet the needs of the era, and
leveraging innovative marketing techniques has made and kept Bulova a leader
in American time piece manufacturing and sales.
The Bulova watch product line is currently broken into three main
brands that are marketed to its specific target segment, and two specialty
design lines. These brands are: Accutron Watches, Bulova Watches, and Caravella Watches, with
the speciality brands of: Frank Loyd Wright and Harley-Davidson.
Each of the main brands includes numerous collections providing variety of
style and options for their customers.
Accutron
The Accutron line is the technical "high-end" offering with a custom swiss-movement
and jewelry features. In this line you will find: Barcelona,
Breckenridge, Chamonix, Curacoa, Eagle Pilot's, Gemini, Greenwich,
Killington, Lucerne, Nantucket, Oxford, Palermo, Tahoe, Torino, ValD'Isere,
Vera Cruz, York
Bulova
The Bulova name line offers great variety of high quality luxury timepieces from
fine jewelry models to specialty models for recognition of fraternal or
religious organizations membership. Modles in this line include: 18K
gold, 14k gold, Bangle, Braclet, Crystal, Diamond, Emeritus, Marine Star,
Millennia, strap, and specialty watches.
Caravella
The Carvella line offers cost conscious buyers affordable quality
timepieces of various designs covering classic to sports models.
These models include: Basic, Bracelet, Crystal, Diamond, Expansion, Sport,
Strap, and Specialty.
Beginning in 1875 Joseph Bulova a 23-year-old
immigrant from Bohemia opened a small jewelry store in New York City.
This humble start would become America's preeminent watch and clock company.
By 1911, Bulova began manufacturing desk
clocks, and fine pocket watches, which achieved great sales success.
Wristwatches gained popular use by the military during WWI because of their
size and portability. This development helped create demand and a new market
which Bulova was poised to supply. Leveraging its existing production
facilities and jewelry design capabilities, the company introduced the first
full line of men's jeweled wristwatches in 1919. It was followed by the
industry's first full line of ladies' wristwatches and the first line of
diamond wristwatches.
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Bulova's pioneering marketing techniques
created the first radio commercials in 1926 and introduced the phrase
"Bulova time". Realizing the potential of this medium the company
began production of the word's first clock radio in 1928. By 1931
Bulova's advertising astounded the industry with a campaign costing more
then one million dollars. Bulova's responded to the Great Depression by
creating innovative payment plans to allow consumers to afford their
products. Then, in 1941 Bulova pioneered another advertising first by
utilizing the new broadcast medium of television. It's new slogan
"America runs on Bulova time" was introduced in conjunction with televised
Brooklyn Dodgers baseball.
By the outbreak of WWII Bulova was also producing timepieces for the US
military. With the U.S. entry into World War II, the Bulova factories
immediately put their perfected mass-production techniques and skilled
craftsmen to work on precision military equipment. Bulova provided the U.S.
government with military watches, specialized timepieces, aircraft
instruments, torpedo mechanisms and fuses. At the war's end, the
Joseph Bulova School of Watchmaking opened its doors to help disabled
veterans become self-sufficient. The Bulova School of Watchmaking was
founded to teach the art and trade of watch, clock and instrument making and
repairing. Graduates of the school were expected to be placed in
positions in jewelry stores throughout the country and thus be assisted in
finding a new life and occupation. The school was supported entirely by the
Bulova Foundation, no financial aid was received from any government agency
or the students. Graduates of the school were assured employment
because more than 1,500 American Jewelers pledged to provide
employment positions.
In the 1950s Bulova research and development created the first electronic
watch: the Accutron. This groundbreaking timepiece was capable of keeping
time to within two seconds a day and was acclaimed as the first breakthrough
in timekeeping technology in over 300 years.
Bulova worked with NASA during the 1960s, using its Accutron efforts into
making computers for the Space Program. The result was a timing mechanism
that took part in the 1958 launch of Vanguard I and continued Bulova
participation in the space program up to the first moon walk on July 21,
1969. A Bulova timer was placed on the moon's Sea of Tranquility to
control the transmissions of vital data back to earth. With Accutron
precision available to customers, Bulova became the first watch brand to
offer a written guarantee of accuracy-in-use to within a minute a month.
In the 1960's Bulova also developed and introduced the Phototimer clock.
Today, all Bulova watches contain the
quartz-crystal movements that are accurate to within three minutes a year.
In recently, Bulova timepieces have kept official time aboard Air Force One,
and Bulova products have repeatedly been awarded to visiting dignitaries as
Presidential Gifts of State. Bulova has also served as America's
official watch to the U.S. Olympic Team..
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